Video marketing is starting to make its dent in the real estate industry as more and more home buyers turn to videos for information, listings, and house tours.
According to Google and Compete Home Shopper Survey, 86% of home shoppers use video to learn more about a community and an astonishing 70% use video to tour homes in a specific area.
According to the Real Estate in a Digital Age 2017 Report by the National Association of REALTORS®, both younger and older boomers used online video sites, such as YouTube, more frequently than other age groups when searching for information about a new home or property.
Don’t you think it’s about time for REALTORS® to up their marketing strategies and use YouTube videos to bring in potential clients? It is! That’s why we’ve compiled these top 5 videos that REALTORS® should start doing today.
1. About You with Interviews with 2-3 Clients
Trust plays a crucial role in your success as a REALTOR®. And what better way to help your clients get to know you more than an “About Me” video?
In an introduction video, tell your prospective clients something about yourself. Highlight your skills, interests, and experience. Let clients know what you can bring to the table and how you can help them get the best value for their money.
Why include client interviews?
Prospects love to see firsthand how you talk and deal with clients. They want to see who you are when working with other people. And it’s a big, big bonus to see these past clients recommend you!
2. Client Review Videos
Recommendations from other people go a long way. Having a testimonial or client review videos in your profile leaves a lasting impression about the value you bring as a REALTOR®. It sets you apart from the crowd and raises your credibility, because it’s coming from past real clients. Video reviews are the most powerful by far!
3. Listing Promotion Videos
If a picture can tell a thousand words, then a video can probably do a million. Listing videos provide an excellent way to showcase the properties that you are selling. It gives your prospects the chance to “feel” and get a sense of the property they are looking to buy. You can also showcase the various “wow” features of a property.
To make your videos more engaging, get creative. Throw in a mix of beautiful images, video, narration, and music!
These videos are also a tremendous opportunity to showcase how you are unique as a REALTOR® in this product type of area. Don’t be afraid to showcase your personality. Be authentic and real, you don’t have to pretend to be some YouTube personality, but just be a bigger more amplified version of yourself. Practice and editing makes perfect.
4. Community Profile Videos
Prospective buyers don’t only buy into a home, they also buy into the community. What are the various entertainment options? Are there any green spaces around? How about schools? Safety? Answering questions like these in your community profile videos will establish you as a local expert.
Some tips before you shoot your first community tour video:
- Research the district or place you want to feature.
- Pick out the best places that will appeal to potential buyers.
- Invest in a good video and audio equipment. (see our youtube video on “Video gear for REALTORS® for under $100“)
- Do quick interviews with establishment owners or residents and ask them why they love the place.
5. FAQs / How to Videos
Thanks to your community videos, prospective clients now see you as a local expert. Now it’s time to show them that you know the ins and outs of real estate. You do this by creating FAQs or “How To” videos.
Here are some topic suggestions:
- What questions do clients often ask you?
- First Time Home Buyer Tips
- What To Look For When Buying a New Property
- Market Updates, etc.
- Interviews with your mortgage or lender partners, home inspectors or lawyers are also great content!
Pro Tip: Make them “evergreen” by not sayings anything that’s time sensitive like a year or similar, plus shoot in a neutral interior location that doesn’t have weather play a factor. This way you can use these videos for many years.
Keep your FAQs videos fun! The last thing you want to do is turn it into a boring lecture!
Video marketing has been around for years. And it has proven its worth in tech, fashion, and lifestyle industries. Catch the wave before everybody else! By adding these 5 types of REALTOR® videos to your profile, you are positioning yourself steps ahead of the competition.
RE/MAX Agents – join the RE/MAX Play group to share ideas and learn from your colleagues: https://www.facebook.com/groups/1630743297160974/
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