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How to handle Price Reductions

How To Handle Price Reductions


In many areas, it’s a buyer’s market. As you know, if you price a home too high, you may miss out on a prime selling opportunity. However, nearly 39% of homeowners are unwilling to take less than the asking price for their home, which can foster feelings of aggravation and resentment the longer it stays on the market.* How can you help your clients accept a reasonable price reduction for their home?


This month, I’ve sent valuable information regarding the five stages of a price reduction that sellers may go through—denial, anger, frustration, disappointment and acceptance. Page two offers dialogues you can use to help these clients journey through the stages quickly and optimize their home’s selling potential.

Remember, your success is my top priority, and I am here to help. If you would like to meet for a coffee to dicuss this or anything else regarding your business, please do not hesitate to contact me or visit


Shami Sandhu, CRES|  Broker/Owner
RE/MAX river city| 301, 10171 Saskatchewan Drive | Edmonton, Alberta T6E 4R5
T 780 701 2500 | F 780 439 7248||

Oh, by the way … when you come across other great agents like yourself or people who are thinking of getting into the real estate industry, give me a call with their name and business number. I will be happy to share with them how they can benefit from our office environment and training programs.


Source: Real Trends, March 30, 2011

How to handle Price Reductions
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Old Strathcona Office:780-439-7000
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Old Strathcona
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Edmonton, AB
T6E 1X2 Cananda


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