- Time block – spend 15 mins a day or an hour a few times per week max to be intentional about your business use on Facebook.
- Organize Contacts into Lists – make sure to effectively tag your past clients and especially active leads
- Look at contacts recently activity before contacting them.
- Run ads (don’t boost posts) to hit your target audience. Most effective is “friends of people who like your page” with consistent content that includes a “digital bus bench” awareness ad, listings or searched search types and past client testimonials.
There are also great tips in this REMAX Above Magazine article: https://abovemag.remax.com/remax-r4-facebook-features-to-use-now/
Pro Tips – How To Run Facebook Live Open Houses
Many agents are leveraging the power of Facebook live to run virtual open house events. They can be a very effective way to get more people to view the property and generate more leads.
See examples on this blog post – 5 Video Influencers To Watch