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21 Must Read Books Recommended by Successful Real Estate Agents

21 Must-Read Books Recommended by Successful Real Estate Agents

This list was curated by some of the top real estate Agents in the industry over several years of research. It’s designed to be a start to finish, complete list in the order that most agents should learn in. Think of it as building a house… make your plans, build your foundation, add the framing and structure, then add in the designer finishes and finally furniture and family photos on the walls that make it a complete home.

Consider this your “REALTOR® MBA”. The one you take after just getting your basic license when your plan is to be super successful!

  1. Everybody Wins – the story and lessons behind RE/MAX
  2. Find your why – Simon Sinek
  3. Your one word – Evan Carmichael
  4. 7 Habits of highly effective people – Stephen R. Covey
  5. The compound effect – Darren Hardy
  6. Atomic Habits – James Clear
  7. Unshakeable – Tony Robbins
  8. How to win friends and influence people – Dale Carnegie
  9. Exactly what to say: for real estate agents – Phil Jones, Chris Smith, Jimmy Mackin
  10. Getting past no – William Ury
  11. Never split the difference – Chris Voss
  12. Getting More – Stuart Diamond
  13. E-Myth – Michael E. Gerber
  14. Think and grow rich by Napoleon Hill
  15. Rich Dad, Poor Dad – Robert Kyosaki
  16. Cash flow quadrant – Robert Kyosaki
  17. Profit First – Mike Michalowicz
  18. Simple numbers, straight talk, big profits – Greg Crabtree
  19. UnMarketing – Scott Stratten
  20. Jab, jab, jab, right hook – Gary Vaynerchuk
  21. The Thank You Economy – Gary Vaynerchuk

Where should I start?

Now let’s break down the list by category. In the event that you feel like you’ve already got a handle on your strong why, or you can manage your finances, you’re just not making enough money to have to manage, here’s the list is broken down by category. IMPORTANT NOTE – if you’ve not read any of the books in categories you feel you have a strong grasp on, we’d challenge you to still delve into them after you’ve tackled some of the immediate areas of interest.

Pro Hack – Blinkist

Wish you could cram all of this information into your brain in a day? Well, you can!… sort of. Blinkist is a “coles notes” version that summarizes many non-fiction books into short form “blinks” in both audio and written form. An average book can be summed up in typically 30-45 min Blink!

We encourage this to get an overview, but for the topics you really want to learn well you should deep dive into the full book.

Find out more or download the app at www.blinkist.com

Find Your Why (make the plans)

  1. Everybody Wins – the story and lessons behind RE/MAX
  2. Find your why – Simon Sinek
  3. Your one word – Evan Carmichael

Mindset & Success Habits (Your Foundation)

  1. 7 Habits of highly effective people – Stephen R. Covey
  2. The compound effect – Darren Hardy
  3. Atomic Habits – James Clear
  4. Unshakeable – Tony Robbins

Talk the Talk & Negotiating (Build the Structure)

  1. How to win friends and influence people – Dale Carnegie
  2. Exactly what to say: for real estate agents – Phil Jones, Chris Smith, Jimmy Mackin
  3. Getting past no – William Ury
  4. Never split the difference – Chris Voss
  5. Getting More – Stuart Diamond

Business & Finances (Interior Finishes)

  1. E-Myth – Michael E. Gerber
  2. Think and grow rich by Napoleon Hill
  3. Rich Dad, Poor Dad – Robert Kyosaki
  4. Cash flow quadrant – Robert Kyosaki
  5. Profit First – Mike Michalowicz
  6. Simple numbers, straight talk, big profits – Greg Crabtree

Marketing & Advertising (Furniture & Art on Walls)

  1. UnMarketing – Scott Stratten
  2. Jab, jab, jab, right hook – Gary Vaynerchuk
  3. The Thank You Economy – Gary Vaynerchuk

Everybody Wins – The Story and Lessons Behind RE/MAX

An inside look at one of the world’s most successful real estate companies

RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experienced over 380 straight months of explosive growth. In Everybody Wins, authors Phil Harkins and Keith Hollihan reveal how RE/MAX has achieved such phenomenal success by examining the company’s strategy, culture, and leadership. Harkins — with the full cooperation of RE/MAX — led a research team that closely studied RE/MAX as well as comparable fast-growing companies. The team observed critical meetings, attended conventions, dug through historical archives, and conducted extensive interviews with more than 50 key RE/MAX leaders. The outcome is an insightful and engaging account of one of the world’s most successful companies.

Amazon link

Find Your Why by Simon Sinek

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations.
 
Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work — and in turn inspire those around you.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.

As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?

Whether you’ve just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfilment, for both you and your colleagues.

Thank you for joining us as we work together to build a world in which more people start with WHY.

Inspire on!
— Simon

Amazon link 

Your One Word: The Powerful Secret to Creating a Business and Life That Matter by Evan Carmichael 

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos – the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It’s also an inspiring and enlightening read.

“Evan consumes so much content and then knows how to DJ it to inspire people.”
—Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook

Amazon link 

7 Habits of Highly Effective People by Stephen R. Covey

*New York Times bestseller—over 40 million copies sold*
*The #1 Most Influential Business Book of the Twentieth Century*

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations. Now, this 30th-anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey.

The 7 Habits have become famous and are integrated into everyday thinking by millions and millions of people. Why? Because they work!

With Sean Covey’s added takeaways on how the habits can be used in our modern age, the wisdom of the 7 Habits will be refreshed for a new generation of leaders.

They include:
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win/Win
Habit 5: Seek First to Understand, Then to Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

This beloved classic presents a principle-centred approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Amazon link 

The Compound Effect by Darren Hardy

Do you want success?
More success than you have now?
And even more success than you ever imagined possible?
That is what this book is about. Achieving it.
 
No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success
 
As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on:
  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • Painlessly installing the few key disciplines required for major breakthroughs.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too!
If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today!

Amazon link 

Atomic Habits by James Clear

The #1 New York Times bestseller. Over 1 million copies sold!

Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.

Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

Learn how to:
  make time for new habits (even when life gets crazy);
  overcome a lack of motivation and willpower;
  design your environment to make success easier;
  get back on track when you fall off course;
…and much more.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits–whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Amazon link 

Unshakeable: Your Financial Freedom Playbook by Tony Robbins

After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.

Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s. Together they reveal how to become unshakeable—someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many.

In these pages, through plain English and inspiring stories, you’ll discover…

-How to put together a simple, actionable plan that will deliver true financial freedom.
-Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come.
-How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know.
-The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside.
-The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street—how the biggest firms keep you overpaying for underperformance.
-Master the mindset of true wealth and experience the fulfillment you deserve today.

Amazon link 

How To Win Friends and Influence People by Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

Learn:

* Three fundamental techniques in handling people

* The six ways to make people like you

* The twelve ways to win people to you way of thinking

* The nine ways to change people without arousing resentment

Amazon link 

Bonus: How to Win Friends and Influence People in the Digital Age 

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Exactly What To Say For Real Estate Agents by Phil Jones, Chris Smith, Jimmy Mackin

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey.

Therein the opportunity lies.

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.

Imagine what it is going to feel like knowing exactly what to say when it matters the most…

Amazon link 

Getting Past No by William Ury

We all want to get to yes, but what happens when the other person keeps saying no?

How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?

In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to:

• Stay in control under pressure
• Defuse anger and hostility
• Find out what the other side really wants
• Counter dirty tricks
• Use power to bring the other side back to the table
• Reach agreements that satisfies both sides’ needs

Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

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Never Split The Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.

** A Wall Street Journal Bestseller **

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Amazon link 

BONUS – See this video interview by Tom Ferry. Some incredible insights for REALTORS® in this interview and podcast.

Getting More by Stuart Diamond

This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant” by Liza Oz of the Oprah network.

Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party’s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate – from jobs to kids to billion dollar deals to shopping.

The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond’s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from “win-win” to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed.

Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. “The ROI from reading Getting More will make it the best investment you make this year,” says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team’s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer’s Strike.

The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond’s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one’s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments.

The book is intended to be used in any situation. The most common response is “life changing”, beginning on page one. “The most inspirational book I have read this year” said David Simon, an attorney in San Francisco, CA. “This book can change the world,” says Craig Silverman, Investment Advisor, Long Island, NY

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E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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Think and Grow Rich by Napoleon Hill

Think and Grow Rich – Over 80 Million Copies Sold

This edition of Napoleon Hill’s classic Think and Grow Rich is a reproduction of Napoleon Hill’s personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, originally printed in March of 1937.

The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.

In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.

Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and enjoy these spiritual values.

BE PREPARED! When you expose yourself to the influence of this philosophy, you may experience a CHANGED LIFE which can help you negotiate your way through life with harmony and understanding and prepare you for the accumulation of abundant material riches.

Amazon link 

Rich Dad, Poor Day by Robert Kiyosaki

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time… translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

20 Years… 20/20 Hindsight
In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.

In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.

As always, readers can expect that Robert will be candid, insightful… and continue to rock more than a few boats in his retrospective.

Will there be a few surprises? Count on it.

Rich Dad Poor Dad
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can’t rely on the school system to teach their kids
about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial
success

Amazon link 

Bonus

There are numerous adaptations of this book in dozens of languages, and versions for teenagers too! So get the kids involved in how to think like the rich, set them up for success.

Cashflow Quadrant by Robert Kiyosaki

Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.

CASHFLOW Quadrant was written for those who are ready to move beyond job security and enter the world of financial freedom. It’s for those who want to make significant changes in their lives and take control of their financial future.

Robert believes that the reason most people struggle financially is because they’ve been spent years in school but were never been taught about money. Robert’s rich dad taught him that this lack of financial education is why so many people work so hard all their lives for money… instead of learning how to make money work for them.

This book will change the way you think about jobs, careers, and owning your own business and inspire you to learn the rules of money that the rich use to build and grow their wealth.

Amazon link 

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree

Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree’s down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You’ll be fascinated to learn: • Why your numbers are lying to you (and why you are the cause!) • How labor productivity is the key to profitability and simplifying human resource decisions • Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree’s years of experience teaching clients how to build successful businesses by ”seeing beyond numbers” with this step-by-step guide to increasing your businesses profitability.

Amazon link 

UnMarketing: Everything Has Changed and Nothing is Different by Scott Stratten

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging

and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create a relationship with your customers, and make yourself the logical choice for their needs. We know you’ve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

UnMarketing includes the latest information on:

Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership.

With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Amazon link 

Bonus: Youtube video with one of the most common mistakes to avoid that Agents do.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Amazon link 

The Thank You Economy by Gary Vaynerchuk

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it’s built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today’s marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

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By | 2020-11-26T00:20:21+00:00 November 25th, 2020|Blog Posts|0 Comments

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