How to choose a real estate agent coach

Many agents struggle with achieving their goals in real estate, and look to external coaches or programs to help them create the results they want in their lives and business. We have dozens of agents in our brokerage who have worked with these various coaches highlighted below, all with great results.

When choosing a coach, it primarily comes down to two things:

  1. What am I looking to get out of coaching?
  2. Who do I resonate best with that I’ll engage with their philosophies and strategies?

These are the coaches we recommend specific to real estate agents. We have agents who have worked first hand with all of these organizations.

  • Tom Ferry
  • Richard Robbins
  • Brian Buffini
  • Jared James
  • Ben Oosterveld
  • Travis Robertson

Other coaches we recommend:

Whether it’s life coaching, mindset, limiting beliefs or other personal development you’re looking for, here’s some great options that we love.

  • Juli Wenger
  • Tony Robbins
  • John Assaraf
  • Darren Hardy

Let us know if we missed any great coaches that you think other agents would like to know about. Drop us a line or comment on the blog at the bottom.

Tom Ferry

A high-energy, social and video-focused speaker and coach. One of the largest networks in North America specific to real estate coaching and training. They leverage a model whereby they have Agents who go through their training program to be coaches. So you get the best of both an active in the market agent, and coach, but they are never a competing agent in your same market.

Their full-service coaching programs extend far beyond talking with your coach.

You’ll also receive access to:

  • Private mastermind groups to pick the brains of top-producing agents
  • the Resource Library, packed with ready to use scripts, marketing pieces and more
  • Exclusive members-only events and discounts to all Tom Ferry events (typically in California)
  • Our proprietary illum coaching platform to track your activity, send and receive referrals from other members, video roleplay scripts and much more!


  • Core – US$749/month
  • Elite – US$1,299/month
  • Team – call for Pricing

See their website for more details.

Richard Robbins

Based in Ontario, Canada, Richard is a former agent.

Everyone is inspired to act by something – and it is our job is to find that something in you. RRI’s real estate business coaching methodology has helped over 10,000 real estate professionals achieve unimaginable production levels. The average coaching member has an annual GCI of $540,696 and team coaching members average $1,547,777 (coaching members for 1 year or more as of January 1, 2020).

Most importantly they are leading a life they love.
Our approach combines proven strategy with personal performance concepts to help clients achieve consistent breakthrough results in business, all while building the life of their dreams.


  • Agent Coaching – CAN$899/month + $799 one time assessment fee
  • Team Coaching – CAN$1495/month + $999 one time assessment fee

Brian Buffini

Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly effective lead generation system. Our One2One Coaching Members earn an average of $369,000 — 11X the national average


  • Group Coaching – CAN$299/month
  • One2One Coaching – CAN$599/month
  • Team Coaching – CAN$1,379/month 

Jared James

An energetic speaker and former second-generation agent himself, many agents engage with Jared’s approach and strategies leveraging on video and social media, in addition to success principals and proven actions that lead to success in real estate sales.


  • Vitual Coaching – US$59/month or US$599/year
  • Gold – US$499/month with 12 month commitment or US$5,500/year
    • includes 2 calls per month with coach and access to their virtual coaching
  • Platinum – US$999/month with 12 month commitment or US$11,000/year
    • 4 calls per month with your coach and access to their virtual coaching
  • Team Leader – US$749/month with 12 month commitment or US$8,250/year
    •  2 calls per month, one with your coach and one with your coach and a mastermind of other similar professionals and access to their virtual coaching. 

Ben Oosterveld

A Canadian, former selling agent and team leader. Ben didn’t have an easy start. He lived on the streets from the age of 14, survived a failed suicide attempt at age 15, and later spent 365 days in rehab. Ben’s inner game needed work. He was a pure-bred people pleaser, manipulative & controlling man who always compared himself to others to the point of constant self-sabotage.
Ben has coached entrepreneurs and national companies. Previously, he built a real estate investment company that held 61 properties with investors in 4 different cities. After getting his real estate license, he built a multi-million-dollar real estate business with an award-winning top national team in 3 years.
Today, Ben helps business owners get clear about who they really are and what they really want. He helps them make the right changes in their business and life with the new goal of building a life they love. His focus is on coaching, speaking and running personal growth retreats.
Ben loves business but his real obsession is helping people break free of the old patterns that hold them back in life. The inner game is everything to him and he is on a mission to find his tribe, one extraordinary person at a time.

Programs – contact for pricing

  • Coaching
  • Masterminds
  • Mindset Retreats

Travis Robertson

We love our members. We have a cutting edge strategy, developed in the trenches for over 10 years that gets results in any market. We have world-class support and coaching that can’t be matched in this industry. And we’ve simplified it all down so that you get results right now because we know you don’t have time to waste.


  • Contact them for pricing 


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