How to choose a real estate agent coach
Many agents struggle with achieving their goals in real estate, and look to external coaches or programs to help them create the results they want in their lives and business. We have dozens of agents in our brokerage who have worked with these various coaches highlighted below, all with great results.
When choosing a coach, it primarily comes down to two things:
- What am I looking to get out of coaching?
- Who do I resonate best with that I’ll engage with their philosophies and strategies?
These are the coaches we recommend specific to real estate agents. We have agents who have worked first hand with all of these organizations.
- Tom Ferry
- Richard Robbins
- Brian Buffini
- Jared James
- Ben Oosterveld
- Travis Robertson
Other coaches we recommend:
Whether it’s life coaching, mindset, limiting beliefs or other personal development you’re looking for, here’s some great options that we love.
- Juli Wenger
- Tony Robbins
- John Assaraf
- Darren Hardy
Let us know if we missed any great coaches that you think other agents would like to know about. Drop us a line or comment on the blog at the bottom.
Tom Ferry
A high-energy, social and video-focused speaker and coach. One of the largest networks in North America specific to real estate coaching and training. They leverage a model whereby they have Agents who go through their training program to be coaches. So you get the best of both an active in the market agent, and coach, but they are never a competing agent in your same market.
Their full-service coaching programs extend far beyond talking with your coach.
You’ll also receive access to:
- Private mastermind groups to pick the brains of top-producing agents
- the Resource Library, packed with ready to use scripts, marketing pieces and more
- Exclusive members-only events and discounts to all Tom Ferry events (typically in California)
- Our proprietary illum coaching platform to track your activity, send and receive referrals from other members, video roleplay scripts and much more!
Cost:
- Core – US$749/month
- Elite – US$1,299/month
- Team – call for Pricing
See their website for more details.
Richard Robbins
Based in Ontario, Canada, Richard is a former agent.
Everyone is inspired to act by something – and it is our job is to find that something in you. RRI’s real estate business coaching methodology has helped over 10,000 real estate professionals achieve unimaginable production levels. The average coaching member has an annual GCI of $540,696 and team coaching members average $1,547,777 (coaching members for 1 year or more as of January 1, 2020).
Most importantly they are leading a life they love.
Our approach combines proven strategy with personal performance concepts to help clients achieve consistent breakthrough results in business, all while building the life of their dreams.
Costs:
- Agent Coaching – CAN$899/month + $799 one time assessment fee
- Team Coaching – CAN$1495/month + $999 one time assessment fee
Brian Buffini
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly effective lead generation system. Our One2One Coaching Members earn an average of $369,000 — 11X the national average
Costs:
- Group Coaching – CAN$299/month
- One2One Coaching – CAN$599/month
- Team Coaching – CAN$1,379/month

Jared James
An energetic speaker and former second-generation agent himself, many agents engage with Jared’s approach and strategies leveraging on video and social media, in addition to success principals and proven actions that lead to success in real estate sales.
Costs:
- Vitual Coaching – US$59/month or US$599/year
- Gold – US$499/month with 12 month commitment or US$5,500/year
- includes 2 calls per month with coach and access to their virtual coaching
- Platinum – US$999/month with 12 month commitment or US$11,000/year
- 4 calls per month with your coach and access to their virtual coaching
- Team Leader – US$749/month with 12 month commitment or US$8,250/year
- 2 calls per month, one with your coach and one with your coach and a mastermind of other similar professionals and access to their virtual coaching.
Ben Oosterveld
Programs – contact for pricing
- Coaching
- Masterminds
- Mindset Retreats
Travis Robertson
We love our members. We have a cutting edge strategy, developed in the trenches for over 10 years that gets results in any market. We have world-class support and coaching that can’t be matched in this industry. And we’ve simplified it all down so that you get results right now because we know you don’t have time to waste.
Costs:
- Contact them for pricing
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