Facebook Live Open House Marathon Example
Our brokerage held a marathon virtual open house event where we toured various listings of our agents all over the city and in a variety of price points. Checkout the video to the right.
How did we do this?
We’ve had several others asking us how we were able to do this. We utilized Zoom meeting software to host a virtual meeting of all our agents behind the scenes, and then used Zoom to broadcast to our Facebook page in a live event! We had three brokerage team members to make it run smoothly:
- Our Broker, John Carter, introduced and addressed some common market questions plus promoted our brand and REALTORS®.
- REALTOR® volunteered as host, to transition between agents. In Zoom’s software, you choose “Spotlight Video” of that agent to feature them on the live feed. The regular Zoom meeting is only used internally, and is a sort of “waiting room” for the onscreen talent. We had each agent arrive at the property at least 15 mintues before their scheduled time.
- Social Media Manager who monitored the Facebook live comments and actively linked to each listing on our office website, tagging the respective Agent or team to increase lead conversion from the event. This could be the Broker or Agent too, but we find it’s best to be able to stay focused on content and have someone else handling other details.
Have fun with it! Get creative, there’s so many other options for interviews with other professionals, tours of new home builder show homes and more.